How we create outstanding videos
Mindset
Create the BEST possible video you can!
Killer video topic / idea
1. High potential topic
The topics needs to be potential viral (> 1 million views).
Prove: Outlier / Burner on a small channel.
How to find: Manually or https://1of10.com/ or Morningfa me
2. Outstanding format
Needs to be possible to open a curiosity gap
Stand out / be remarkable (thumbnail, title, video) or be significantly different
Example: New combination – challenge and vlog
3. Angle
Superlative, Risk or reward, Money, Time, Energy, Comprehensive, List, Familiarity, Twist (Plannend vs Disaster), Comparison, Transformation
Final checks
I can do it?
Interesting for NEW viewers?
Interesting for existing viewers?
Viewer potential high enough?
Does this fit in my brand?
Can I create an attractive packaging (title + thumbnail?)
Killer Thumbnail
Rules for title and thumbnail
Killer Intro
Background music, analytics,…
Learn from Mr Beast
Show an overview
In this video you can see a wonderful overview at the beginning and at the end. The viewer therefore has a brain-friendly division in front of their eyes.
So it’s important to get an impression of the script and what division makes sense at the beginning, before you start with the animation.
Export settings
Export the video in Full HD 1920 x 1080 pixels. The end user often has such a resolution and 1280 x 720 pixels can therefore be considered outdated.
Additional ideas
How make my videos outstanding:
Mix overview & explainer video
Clear structure (Alexander Christiani framework), show Time progress bar countdown
Extreme long form video